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April 13, 2008
Zwild, Zwonderful, ZWACK
I ate my garnish.
Imagine my surprise and delight when a PR rep for Diageo contacted me recently about the stateside launch for Zwack, a Hungarian liqueur (known as Unicum overseas) that's been lubricatin' Eastern Europe since 1790.
"1790," I said. "I've never even heard of 1790."
The Zwack flack graciously took the whole noble savage aspect of my personality in stride and, proving the legendary hospitality of the Hungarians once again, mailed me my very own bottle of Zwack for the sipping. Never one to look a boozehound in the mouth, I quickly formulated a plan to test drive the stuff and report back to you, my beloved readership of 12 (aka Zwack's next big market segment).
After consulting the interwebs for Zwack recipes (there are basically three - and one of those is a shot of Zwack), we busted out the goods this morning for a round of "Bloody Huns" - V8 spicy tomato juice, tabasco, horseradish, celery and, of course, Zwack.
Verdict: taste-o. 'twere mellow, 'twere refreshing, 'twere zwacktacular. Aside from the slight hint of Jaeger hidden in its silky sleeves (a slight hint that, truly, brought me back to the days of vomiting out of car windows and passing out in the dirty laundry pile at my parents' house), my fellow tasters and I were really pleased. While I don't know if it's got the kick in the ass needed for a good night of brawling and balling, I will most certainly break it out the next time I do some more refined entertaining. Like my biweekly three-bean salad celebration. Or the "Parade of Omelets" coming in late spring, for which I think it would make a graceful accompaniment.
Posted by Bree at April 13, 2008 10:51 PM