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April 03, 2008
I Scream for Cream
I ran into my buddies Chia and Sam last night at Target. (Long, poorly written explanation of who these people are --> I went to college with Chia, and then RANDOMISSIMO - it turned out he was good friends with Paul and Pifuka here [after having lived next to them in Brooklyn] and blah blah he and his lady ended up moving here a few months ago and I got back in touch with him and they rule and the rest, they say, is herstory.) And the fabs news is this, after scrapping plans for a bar, they're now thinking of opening up an ice cream shop (where they would make their own) on South Broadway near the Mayan. Which is *awesome* because a. the name (Sweet Action) and b. the game (my summer spent scooping handmade, organic cream in the mid-90's was the best). Also c. the ice cream in this town is serrriooo lacking. Par ejemps: I wanted an indulgence a few months back and ended up with some crap custard crap with the sprinkles in the bottom of the cone? WTF? Because I eat so fast, I ended up with a Saharian, bland and waxy end to my mediocre 'tard. In summation, it was the anti-cone.
But now! Sweet Action! I'm so happy and excited for them! Plus, with Matt's construction and plumbing know-how and my, er, marketing and consumption know-how, I think we'll really be able to pitch in and help make it happen. They're even talking malted chocolate chip here, people. I just peed my pants in anticipation.
Posted by Bree at April 3, 2008 11:38 AM